Category: Branding

The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.

Epinion: Can a Company Be Arrogant?

I recently had an experience that made me wonder, can a company become arrogant? We’ve all met arrogant people, but can a company be haughty or egotistical?

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Harnessing the Principles of Know, Like, and Trust

Have you ever heard that people don’t buy from an individual or brand before they first know, like, and also trust them? It may seem like a simple principle, but it’s one worth looking at in a little more detail.

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The Importance of Color in Branding

Color is a powerful tool in branding and design. At the first glimpse of your corporate logo, consumers react emotionally to the color treatment. According to the infographic below via Creative Bloq, it is estimate that brand recognition increases up to 80% with color. When a consumer sees your brand, what do you want them […]

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