In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.
The company’s brand is what brings it all together. Marketers must know how to build an appealing brand that can also evolve with the ever-changing business world; salespeople must be effective ambassadors and communicators of the brand. We have guidance for putting your organization’s best face forward.
Brand intimacy is a new metric marketing leaders must pay attention to. Here’s how to know if consumers love your brand.
As a public relations professional, do you dream of having a place where journalists will gather and listen to your latest pitch with rapt attention? You can have something close to that situation by establishing an online newsroom. In fact, it’s estimated that more than half of all journalists visit online newsroom sections of an […]
I recently had an experience that made me wonder, can a company become arrogant? We’ve all met arrogant people, but can a company be haughty or egotistical?
Have you ever heard that people don’t buy from an individual or brand before they first know, like, and also trust them? It may seem like a simple principle, but it’s one worth looking at in a little more detail.
Color is a powerful tool in branding and design. At the first glimpse of your corporate logo, consumers react emotionally to the color treatment. According to the infographic below via Creative Bloq, it is estimate that brand recognition increases up to 80% with color. When a consumer sees your brand, what do you want them […]