Pricing your services can be one of the most difficult parts of business. Don’t believe these myths floating around the Internet.
When your business-to-business (B2B) customers are quiet, that may actually be a bad sign. Here’s how to determine if you need to work on your relationships.
In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.
Marketers tend to think in terms of “campaigns” and “initiatives.” Here’s how to move beyond one-off initiatives and move toward building long-term influence.