Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

3 Influencer Marketing Analytics to Watch

The world of influencer marketing has exploded in popularity over the past few years. With a return on investment (ROI) that reported was more than 11 times other digital marketing tactics, it’s easy to understand its popularity. However, as brands have increased their spending, expanded their efforts, and explored some more divergent territory, more […]


3 Steps to Effective Facebook Ads

Facebook advertising can be a great tool to reach new audiences. By investing a little extra time in your ad strategy, you can kick your ads up a notch for even greater impact.


Return Analytics: The Key to Long-Term Customer Satisfaction

New research from Narvar suggests that 95% of online shoppers surveyed felt that a positive return experience built loyalty. As a critical part of the customer experience, using analytics to monitor the success of your post-purchase experience lets companies stay competitive in today’s retail and commerce environment. Here are four tips for building the best […]


Simplify Your Job with Google Analytics Reports

Google Analytics can be a marketer’s best friend, but because the data analytics is so comprehensive, Google Analytics can be a bit overwhelming at first. There are a series of preconfigured reports available, but the true value comes with your ability to build your own reports from scratch.


5 KPIs to Keep Your Agency Performance on Target

Within the world of analytics, it’s possible to track anything from customers’ buying habits to how your organization is performing. As a result, marketing departments are able to both get closer to their customer and more accurately forecast performance than ever before. One way that you may not be leveraging analytics is to assess the […]


4 Analytics Dashboards to Measure Marketing Activities

Marketing lies at the intersection of art and science. Even the most powerful marketing campaigns have little value if you can’t measure their impact. Data are the driving scientific force of marketing, and as digital marketing becomes increasingly robust, so do the data that measure and drive it.

Touchscreen tech at work

How to Set Up a Facebook Pixel

Whether or not you use Facebook’s advertising platform right now, it’s a good idea to implement a Facebook pixel on your website as soon as possible. The Facebook pixel is a specific type of code that integrates with your website and can help you target, optimize, and grow your current customer base.