Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

4 Ways Analytics Can Help Shape Product Marketing

Product marketing is an engine for growth at many organizations, and analytics can help you develop products that perform better in the market. The more information product designers have access to, the better they’re able to do their jobs. With an explosion of in-house analytics being collected at many companies, an organization’s data strategy is […]


Conducting a Q4 Analytics Audit

Q4 has arrived. For many businesses, this means frantically working to increase sales and drive up revenues. In terms of your marketing analytics, it’s the time to sit back, assess what you’ve done, and determine whether your strategy is on point for the year ahead. How can you conduct a year-end analytics audit?


The Difference Between Data and Customer Intelligence

Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]


The First 30 Days of Your Social Media Campaign: How Analytics Can Help

Social media is an important part of nearly every marketing campaign today. Whether you are planning an exclusive social media campaign or developing social assets that will be part of a broader on-the-channel marketing effort, analytics can help you understand how you’re performing in the first 30 days of any social media campaign. Here is […]