Category: Analytics

Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.

7 Metrics of Online Engagement

As marketers increasingly invest in online content, being able to demonstrate ROI is critical. While the conversion or click is the ultimate signal that your efforts are paying off and hitting the bottom line, it’s important to be tracking metrics of engagement. Yet many marketers are unsure of where to start. Here are seven online […]

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Two Analytics to Improve Mobile Shopper Experiences

Mobile shopping is quickly coming to dominate the buyer’s journey. For retailers, shopping and research on mobile devices is a critical part of the customer’s experience. The current digital retail market is very competitive, and it’s becoming more important now than ever to take steps to stand out among competitors. Here are two e-commerce optimization […]

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Decoding Your E-mail Analytics

E-mail marketing is far from dead, no matter what the social media giants would like you to believe. How can you track your e-mail analytics and make sure you aren’t just shouting into cyberspace?

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How to Make and Measure Marketing Goals

Goal setting is an important way to move the needle in your business. What kinds of marketing goals should you be making to ensure forward motion in your business?

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Which Social Media Analytics Matter Most

When you’re trying to use social media as a marketing tool, it’s important to analyze your data and adjust course if necessary. Your social media numbers can tell you quite a bit if you’re able to process them correctly.

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4 Event Analytics and KPIs Every Brand Should Focus On

Events play an important role in a brand’s overall marketing and media mix. They create space for brands to be front and center and interact with their audiences at an intimate level. Whether it is B2B brand events that bring together practitioners and experts to talk about a specific topic like cybersecurity or cloud computing, […]

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Develop a Better Analytics Strategy: Democratize Your Data

As data becomes the currency of smart businesses, it’s important to look at how your culture impacts your relationship with data. When data is democratized, it flows throughout the organization and empowers the kind of smart, fluid decision making that’s needed for growth. Data and analytics boil down to culture, as much as to having […]

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Which Analytics Can Luxury Brands Use to Track Their Audiences?

Luxury brands have different data strategy needs than everyday consumer brands. Luxury purchases, from expensive watches to prestige fashion and high-end cars, fall outside the day-to-day “needs” of consumers and into the “wants.” As a result, the purchasing process, desired customer experience, and even ability to buy look completely different. Here’s a closer look at […]

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What Is Conversion Rate Optimization?

“Conversion rate optimization” (CRO) is the process of increasing the percentage of customers on a website that convert into customers or take a specific desired action on a webpage. Actions can be macro, like purchasing a product from the site, subscribing to a service, or requesting a quote, or micro, like getting the customer to […]

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