Are you spending time cranking out content but are unsure if it’s doing its job? It’s time to measure its effectiveness.
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
Looking to increase your conversions from leads to customers? Here are a few quick tricks on how to step up your sales funnel.
As we turn into 2018, there’s no better time to step up your numbers game.
You’ve heard the importance of growing an e-mail list, and it can be tempting to pay for those numbers. Here’s why you shouldn’t.
An emerging class of technology is helping companies use analytics to better understand customer journeys. Here are the capabilities at your fingertips.
A crisis can happen at any time. Does your marketing team have the media monitoring solutions in place to effectively respond?
Having a hard time getting your content seen? Here’s all you need to know about Instagram’s tricky algorithm.
If you blog for your business, make sure it’s serving your dream clients in a way that keeps them coming back for more.
Google Analytics has become a ubiquitous program that helps brands better understand what’s happening on their website. Yet, there are a number of common mistakes that can keep you from maximizing the value. If you’ve installed Google Analytics on your website, here are five easy-to-avoid mistakes you can focus on today to collect better data […]
Have your holiday marketing and sales efforts been successful? As you plan ahead to January, you know you’ll be facing this question. Here are five analytical factors you can watch to see how you did this year.