Are you mapping out the next year? Here are some steps to help create a marketing calendar that increases sales and serves customers.
Marketers have many angles to analyze and a great deal to keep track of, and analytics technology can make things easier. See the latest in strategy and software solutions for statistics, analytics, and automation.
LinkedIn® can be a powerful tool for finding new clients. How can you find out if your profile is working for you?
Product marketing is an engine for growth at many organizations, and analytics can help you develop products that perform better in the market. The more information product designers have access to, the better they’re able to do their jobs. With an explosion of in-house analytics being collected at many companies, an organization’s data strategy is […]
Q4 has arrived. For many businesses, this means frantically working to increase sales and drive up revenues. In terms of your marketing analytics, it’s the time to sit back, assess what you’ve done, and determine whether your strategy is on point for the year ahead. How can you conduct a year-end analytics audit?
Pinterest isn’t just for recipes and interior design. It can be an important platform for directing traffic to your website. Here’s how to read your analytics and get the most out of your Pinterest account.
Wishing your sales page got more clicks and, well, sales? Here’s how to uplevel your sales page and keep your customers intrigued.
If you have thousands of names on your e-mail list but your open rates are plummeting, it may be time to clean house.
Analytics—or the collection of data—is interesting, but it won’t help you very much in a vacuum. When information intersects with your business needs and objectives, however, it’s possible to turn those data into actionable insights. From there, you gain customer intelligence that can take your business into new and fast-growing strategic directions. Here’s a quick […]
Social media is an important part of nearly every marketing campaign today. Whether you are planning an exclusive social media campaign or developing social assets that will be part of a broader on-the-channel marketing effort, analytics can help you understand how you’re performing in the first 30 days of any social media campaign. Here is […]
You’ve got Google Analytics all set up to analyze your audience—but what are you supposed to be looking for again?