Although most people still fail to accept it, Twitter is one of the best resources for creating leads over social media. As of the end of 2017 there are over 330 million active users on Twitter. Many marketers and salespeople have already turned to Twitter to advertise their company and convert tweets into traffic, prospects, […]
In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.
I’ve said before on these pages that I don’t do a great job of celebrating our company’s successes. It seems that as we achieve a goal, I immediately look to the next opportunity or focus on a problem area that needs attention when I should be recognizing and congratulating everyone involved in our success.
Are you spending time cranking out content but are unsure if it’s doing its job? It’s time to measure its effectiveness.
When it comes to partnering with influencers, there are a few rules you have to follow.
Trying to land that perfect e-mail signature? Here are a few suggestions.
Is one of your 2018 goals to work smarter, not harder? Here are five things that may help you.
Do you feel like your marketing strategy has a few holes? By hiring a freelancer, you can transform your marketing efforts in 2018.
Does your public relations representative have his or her finger on the media pulse?
Feeling frustrated with your current Facebook strategy? Here’s how to turn the largest social media platform into an engagement machine.