Archives

Relationship Selling on Social Media: The Groundwork

Traditional sales techniques recommend cold calling, in-person drop-ins, and an endless amount of e-mails. But one of the most effective yet underutilized mediums for making contact with a good prospect is by using various social media channels. And, although LinkedIn® is one of the most relevant networks for connecting with professionals, it’s not the only […]

Print

Choosing the Ideal Live Streaming Platform

In yesterday’s Advisor, we discussed the importance of live streaming and how easy and affordable it is to get started. In today’s Advisor, we’ll move the scope of discussion to the various live streaming platforms commonly used by businesses, including Blab, Facebook Live, Periscope, and Snapchat.

Print

Relationship Selling on Social Media: Best Practices

In yesterday’s Advisor, we talked about the idea of relationship selling on social media and how to set up the groundwork to be effective. In today’s Advisor, we’re continuing the conversation with actionable tips to be effective.

Print

Why Your Company Should Live Stream

One of the biggest trends in 2016 as it relates to digital marketing is the inclusion of video: on websites, on social media, and more. But since most companies don’t have a huge budget for production, it becomes necessary to be effective with simple tools.

Print

Why Your Event Needs a Photographer

Is your company throwing a medium to large event in the next few weeks or months? Do you expect attendees from many various companies in your industry? If the answer to both of these questions is “yes” you really need to hire an event photographer.

Print

Retail Technology Trends to Watch

Retail technology is increasingly shaping the buying experience. Yet for many retailers, it’s unclear which investments are paying off and which ones are fading quickly. Here’s a closer look at three retail technology trends that are picking up steam and how companies can plan to invest in retail technology that’s driving conversion in the year […]

Print

How to Have Shorter Customer Service Calls

If there’s one key performance indicator that contact center managers need to keep a close eye on, it is time. How long customers wait, how much time customer service representatives are spending actively taking calls, and perhaps most importantly, how long each customer service call takes. As a manager, one of your most important goals […]

Print

Conducting a Half-Year Marketing Review

As we head into the second half of the year, many companies are evaluating their most audacious marketing goals and assessing whether they have reached their objectives. However, just because the year is half over, that doesn’t mean your chance to launch a new product or go into a new segment can’t still happen if […]

Print

7 Metrics of Online Engagement

As marketers increasingly invest in online content, being able to demonstrate ROI is critical. While the conversion or click is the ultimate signal that your efforts are paying off and hitting the bottom line, it’s important to be tracking metrics of engagement. Yet many marketers are unsure of where to start. Here are seven online […]

Print

What Can Brands Learn from Amazon Prime Day?

In a move that dominated headlines, Amazon held Prime Day. This exclusive event targeted members of the Amazon Prime program and was essentially Black Friday in July. With record sales, brands that struggle with seasonal cycles sat up and took notice. Here’s a closer look at what retailers and other businesses can learn about breaking […]

Print