Although most people still fail to accept it, Twitter is one of the best resources for creating leads over social media. As of the end of 2017 there are over 330 million active users on Twitter. Many marketers and salespeople have already turned to Twitter to advertise their company and convert tweets into traffic, prospects, […]
In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.
I’ve said before on these pages that I don’t do a great job of celebrating our company’s successes. It seems that as we achieve a goal, I immediately look to the next opportunity or focus on a problem area that needs attention when I should be recognizing and congratulating everyone involved in our success.
Are you spending time cranking out content but are unsure if it’s doing its job? It’s time to measure its effectiveness.
In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.