Latest Articles

How to Use Twitter for Sales

Although most people still fail to accept it, Twitter is one of the best resources for creating leads over social media. As of the end of 2017 there are over 330 million active users on Twitter. Many marketers and salespeople have already turned to Twitter to advertise their company and convert tweets into traffic, prospects, […]

B2B Companies Can’t Ignore the Importance of Brand

In some executives’ minds, business to business (B2B) branding just doesn’t make sense. Consumers base their purchases on the emotional pull of a brand. But for business transactions, no one cares about any of that … Right? Wrong.

Take Time to Recognize Accomplishments In 2017

I’ve said before on these pages that I don’t do a great job of celebrating our company’s successes. It seems that as we achieve a goal, I immediately look to the next opportunity or focus on a problem area that needs attention when I should be recognizing and congratulating everyone involved in our success.

Popular Articles

The Best Time to Cold Call a Business

In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

The Importance of a Follow-Up Call

In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.

Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.