Latest Articles

What is the GTC, Why Should Marketers Care, and What Can They Learn?

If you ask anyone, they’ll probably admit there is good technology and bad technology, but it may be difficult to define either of those categories. Enter the Good Technology Collective (GTC), a nonprofit think tank, which officially opened its doors in Berlin, Germany on December 15, 2017.

Building Your Brand as a CMO

What steps have you taken to build your brand as a CMO? In today’s increasingly competitive landscape, the executives at the helm of marketing and customer experience are expected to be contributing original ideas.

Popular Articles

The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

The Best Time to Cold Call a Business

In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

The Importance of a Follow-Up Call

In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.

Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.