Note from Dan Oswald: This week’s Oswald Letter was written by Scott Peek, the customer service supervisor at Simplify Compliance. I think he makes a great point and that his thoughts are worth sharing.
Cross-selling is a great strategy that businesses can use to make the most of their existing relationships with customers. In part one we discussed upselling—which focuses on moving customers through a funnel of higher-priced items. With cross-selling, you use customer behavior and market intelligence to determine what other general products those customers might like to […]
In part one of this article, we talked about loyalty programs and why your business needs one. In today’s Advisor, we’ll share actionable strategies for setting one up for your business.
Having a hard time getting your content seen? Here’s all you need to know about Instagram’s tricky algorithm.
In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.