Key Performance Indicators can give your marketing strategy the boost it needs.
Does the thought of live video make you break out in hives? Here are a few tips for staying cool as a cucumber.
If you’ve been watching your e-mail open rate slowly start to slide, it’s easy to get frustrated. You know that e-mail marketing is a huge part of your business strategy, but getting people to click “open” seems harder and harder. You’re providing valuable content, but it just isn’t being consumed, leading to an overall drop […]
Looking to raise your conversion rate? The key may be in your wording.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.