Latest Articles

5 Visual Tools for Digital Marketing

The growth of social media evolved hand in hand with the popularity of online visuals to entice online users to take action on certain offers. More visual networks, like Instagram and Pinterest, are growing at a more rapid rate than Facebook or Twitter.

Could an Upsell Strategy Drive Up Your Profits?

Customer acquisition is expensive, yet it is the primary focus of many sales departments. While a steady flow of new customers is the lifeblood of any established business, customer retention should be a high priority as well.

13 Characteristics of a Great Teammate

We all have worked side by side with people we have enjoyed and respected—the type of teammates who make work fun. And we all have worked with people whom, well, we didn’t enjoy or respect—the type of teammates who suck all the joy out of work for everyone around them. So, there’s obviously people who […]

Popular Articles

The Best Time to Cold Call a Business

In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

The Importance of a Follow-Up Call

In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.

Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.