As we head into the new year, one way marketers can take their campaign performance to the next level is by focusing on better feedback.
If you ask anyone, they’ll probably admit there is good technology and bad technology, but it may be difficult to define either of those categories. Enter the Good Technology Collective (GTC), a nonprofit think tank, which officially opened its doors in Berlin, Germany on December 15, 2017.
What steps have you taken to build your brand as a CMO? In today’s increasingly competitive landscape, the executives at the helm of marketing and customer experience are expected to be contributing original ideas.
The relationship between business success and technology becomes more tightly knit on an almost daily basis. Fortunately, technology companies are blazing a trail for others to follow.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.
Never stop learning. Marketing is a constantly changing field, and to refuse to accept this fact is to all but guarantee your eventual demise.
In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.