To be an effective marketer these days you have to at once be a big picture person and have an eye on the microscope. You have to have a handle on the rapidly evolving technologies while also never forgetting that marketing has to operate on the personal level. Today I want to share with you […]
Influencer marketing hit the digital marketing world hard. Immediately, companies saw a staggering return on investment (ROI)—with numbers like Inc’s reported influencer marketing delivering 11 times that of other types of digital marketing. With that level of potential return, it’s natural that marketing leaders would gravitate toward influencer marketing campaigns. However, as the market became […]
Within the world of analytics, it’s possible to track anything from customers’ buying habits to how your organization is performing. As a result, marketing departments are able to both get closer to their customer and more accurately forecast performance than ever before. One way that you may not be leveraging analytics is to assess the […]
Your customer service team is one of your business’s most important and most visible departments. Its role in smoothly resolving customer complaints and quickly processing orders can’t be overstated. However, customer service roles can become reactive, only answering queries when they come in and treating the rest of the time as downtime. What steps can […]
In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.
In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.
In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.
Today’s best marketing teams are tech-savvy, multitalented, and capable of producing measurable results. Businesses that have been slow to invest in their marketing teams may not realize it, but the battle for top marketing talent is on among creative agencies, publishers, corporations, and media companies.
There’s a lot of competition on Google Adwords (and Google search in general), and for good reason. Google is indisputably the top search engine used by searchers and advertisers alike. But smart marketers know that it’s not the be-all-and end-all of search.