Latest Articles

Want the Best Employees? Prepare for the Interview

Note from Dan Oswald: This week’s Oswald Letter was written by Scott Peek, the customer service supervisor at Simplify Compliance. I think he makes a great point and that his thoughts are worth sharing.

How to Power the Cross-Sell

Cross-selling is a great strategy that businesses can use to make the most of their existing relationships with customers. In part one we discussed upselling—which focuses on moving customers through a funnel of higher-priced items. With cross-selling, you use customer behavior and market intelligence to determine what other general products those customers might like to […]

How to Set Up a Loyalty Program

In part one of this article, we talked about loyalty programs and why your business needs one. In today’s Advisor, we’ll share actionable strategies for setting one up for your business.

Popular Articles

The Best Time to Cold Call a Business

In yesterday’s Advisor, we discussed the importance of creating a sense of urgency in sales and how to express that urgency to a prospect. In today’s Advisor, we’ll cover another important topic for getting a positive response from a prospect.

The Difference Between Hunters and Farmers

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

The Importance of a Follow-Up Call

In yesterday’s Advisor, we talked about how to recover from a bad sales call and how to get back to dialing without being in a negative headspace. In today’s Advisor, we’ll talk about another situation revolving around sales calls—the importance of a follow-up call.

Social Media Analytics Tools

In yesterday’s Advisor, we shared some of the best social media management tools on the market, keeping pricing in mind for small- and medium-sized businesses. In today’s Advisor, we’ll take a look at additional social media analytics tools that can help you to be smarter and more informed with your social media marketing.